Hi, I'm Shawnna

I create graphics and digital design resources specifically for female bloggers, crafters and biz owners; providing a fun girly style for your brand, social presence or hand-made products.

With easy access and affordability, your design needs are met with flexible licensing for graphics that are simply perfect for all your many projects.

When I'm not designing I'll be out walking the dogs, binging on Netflix or curled up with a good book.

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Facebook Addiction

Breaking the Facebook addiction by Lovelytocu

FACEBOOK FOR PERSONAL USE

I’ve been a Facebook user for a pretty long time, more than 10 years in fact, so I’ve seen a lot of changes to the social media site in that time.

At the beginning (for me at least) it was an exciting and incredible way to connect with long-lost friends and stay in touch with family overseas. It was a fun way to keep relationships active that would have otherwise been lost in the frenzy of our everyday lives.

I participated whole-heartedly in status updates, I filled out my full profile with every detail and uploaded my life on a regular basis. For a little while at least.

Somewhere along the way though, Facebook got boring. And tedious. And more than a little insidious.

When the controversy surrounding Facebook and Cambridge Analytica came to light recently it was pretty much the final straw for me. This event, along with a laundry list of other concerning points, pushed me to re-evaluate my use of Facebook.

Here's the thing, Facebook has faced controversy over privacy issues many times, and they have behaved badly many times. This last time was just a bit more sensational and the final straw for a lot of its users, myself included.

So, I made a rather drastic move; and while I didn’t delete my Facebook account entirely, I did delete most of my personal content, a portion of my business content, and I also stopped logging into Facebook every single day (never mind the multiple times per day I was used to).

Effectively, I broke my Facebook addiction.

I WAS tempted to delete my account altogether, but I had a few reasons not to take that final step.

First up; I simply reserve the right to change my mind about all of this at a later date. Just because I feel this way now doesn’t mean I always will. Things change. And maybe Facebook will see even further evolution that makes it worthwhile for me to participate again. Who knows. But it seems wise to keep my account for now.

Secondly; I have a small group of friends that are easiest to stay in touch with via the site, and I don’t really want to lose touch with them.

And last but not least, I have a business Facebook page and group that I spent a lot of time and energy building up and which still does contribute a small amount of value to my business. More on that further down.

So I didn’t delete Facebook out of my life altogether. And some might say that means Facebook still has a grip on me. That I can’t live without them.

But here’s the beautiful thing about deleting ALL my data on Facebook and stripping everything back to bare bones on the site… my newsfeed literally has nothing in it. When I log in there is nothing for me to interact with. And no data for Facebook to collect from me. I can reach out to my friends if I want to, but I do so more purposefully.

And here’s the clincher… I don’t NEED to log into Facebook every day.

Having fully eliminated my multiple times a day Facebook check-in, I can honestly say, I don’t miss it a bit. And it doesn’t miss me. The feeling that brings me has actually been very freeing.

FACEBOOK FOR BUSINESS

As a small business operator, I have had a business Facebook page since the day I opened my online shop. Like most businesses, I saw this as a good opportunity to grow a fan based audience that I could interact with. Over the years that followed though, my ability to reach those ‘fans’ has diminished more and more as Facebook has increasingly moved to a “pay to play” system.

I’m not necessarily critical of that, after-all, Facebook is a business and needs to turn a profit.

But it makes it much more difficult as a micro-business to leverage the full power of Facebook’s potential. And there is a certain amount of frustration that goes with that.

Now, I’ve taken quite a few webinars and courses on the subject of using Facebook over the years. And while I am by no means any kind of expert, I feel by now I should have a reasonably good knowledge base on how to use the site effectively.

Yet for MY business, none of the tactics I have ever tried have grown the kind of engaged audience that the “experts” talk about. So eventually I concluded that this type of audience is just not going to happen for MY business, because ultimately, I’m not particularly engaging on social media anyway. I was trying to fit a square peg into a round hole and it just wasn’t working.

So while I do have a Facebook business page and a business group, I’m choosing to use them minimally, with very little real interaction. And guess what, it's working for me just fine!

I view my Facebook page more as a directory listing than anything else. It’s fully filled out and up to date and I post regularly enough that I look active on the site. This builds a level of trust with visitors to my page. And I get the same results. Page likes happen just as consistently. My traffic stats have remained consistent. And the levels of engagement, minimal as they are, remain consistent.

All this and I now spend maybe 2 minutes a week actually ON Facebook. With the same results I had when dedicating far more time there.

YOUR VIEWS

Obviously, this is based on my own personal journey with Facebook and yours may be very different. Maybe your experience and opinions are totally opposite from mine. That's totally ok. But if you're suffering from FB burnout, maybe it's time for a new approach.

Have you had a positive experience using Facebook over a long period of time?

Or are you like me and just a little bit frustrated with the whole thing?

Let me know in the comments, I’d love to hear from you.



Shawnna


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