4 Easy Ways to Promote Your Etsy Shop

 

4 Easy Ways to Promote Your Etsy Shop


With more than 4.7 million active sellers on Etsy it can be really tough to get your products seen and found in the search results. It takes a lot of work with well crafted listings to show up consistently well in search placement. And it can be even more difficult if you’re in a really saturated category of the marketplace.


What you'll need to keep in mind is that Etsy is not responsible for bringing traffic to your shop, you are. I'm sure you've heard that before. While there is plenty of traffic flowing through marketplace everyday, it's your job to attract them to YOUR shop. 

 

This is why, as a seller on Etsy, it’s so important to have traffic coming into your shop from multiple sources. Remember, Etsy is only a platform to sell your products, the rest is up to you. And promoting your products outside of Etsy is a very important step in doing just that.

 

For new sellers this can feel really daunting, where do you even begin, you might ask?

 

Well, here are just a few really easy ways you can do that!


1. Pinterest. 

This is so often overlooked with the average Etsy seller and more often than not completely neglected. Yet Pinterest accounts for roughly 42% of social traffic to the site. That's a lot.

 

There are two ways to benefit from this strategy and I strongly suggest taking advantage of both. The first is simply to pin your products yourself to your own Pinterest board. Make sure you use high impact vertical images and add relevant keywords in your pin description. This is super important or your effects will be largely wasted.

 

The second is to pin to other people's boards. To do this you'll need to search out group board's accepting new members relevant to your product or service. Look for boards that have high engagement, active membership and are a suitable fit for your own products. There loads of Etsy specific group boards.

 

Creating a solid pin strategy should be your very first marketing step to generate traffic to your shop. Just remember that Pinterest is a long game, pins take time to gain traction. Using good descriptions and keywords in your pin are essential to that.

 

Pro Tip: always include a pinnable image in your Etsy product listing just in case someone else wants to pin your product. You never know who/why but every pin you can get is another link back to your shop.


2. Facebook Groups.

Whether you have your own Facebook group for your business or you are a member of someone else's FB group, sharing your products here can be really lucrative. Just be sure to follow the rules on any FB group you join, and of course look for groups that are a suitable match for your product or service. There are lots of sharing groups, or groups that have 'share days' and you can find a group for just about any topic.

 

Look for groups that are Etsy marketing specific. Several groups exist where Etsy sellers work together to promote their products across different social channels, so it's a good way to to build your social profiles at the same time. I know from experience just how powerful a team effort can be! 

 

Pro Tip: straight up selling is tough on social media, but everyone loves a deal. If you can offer an incentive for people to follow/sign up/shop - all the better.


3. Blogging.

While this certainly takes a bit more effort, you can do it for free (if you need to) and it doesn't have to be as hard as you think. There are a bajillion articles online on the topic of blogging, loads of free or affordable templates and you don't have to be serial writer to make the most of having a blog site.

 

If you're starting a blog for the first time I recommend Google's Blogger platform. It's free, pretty easy to use and it does the job. (you're reading this on a blogger blog :). Check out my list of "35 Blog Topics for Etsy Sellers" to get you started.

 

Having a blog gives you your own little piece of real estate on the web where you can link to or from on just about anything you can think of. It's a great way to connect with customers or fans and gives you a great deal of flexibility with sharable content. Imagination is the limit for how you use a blog site to promote your business.

 

Pro Tip: gather email addresses on your blog for point number 4 below!


4. Email Marketing.

This is one of the best things you can do to promote your Etsy shop. Sure, you need to get those first few subscribers, and initially it might feel stressful trying to figure out what to send out, but it's you talking directly to people to have chosen to hear from you in their inbox. That's powerful.

 

Etsy themselves suggest using a discount coupon incentive to entice would be customers to join your email list. And this really does work very well. Post about it on your blog, in your shop, on social media.

 

Don't know what to post? Examine your own inbox for ideas. What do other retailers send YOU every week/day/month? There are loads of ideas out there. (I'll link to some ideas with my own list soon)

 

Pro Tip: make sure you follow the laws regarding email marketing, these are now fairly universal. Don't send unsolicited email and you must have an unsubscribe feature. Create branded emails so that recipients know exactly who you are. Keep it fun and interesting.

 

 

Hopefully you find these tips helpful and have gained a few ideas on how to promote your Etsy shop outside of Etsy. Add your own tips or ideas in the comments!



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4 Easy Ways to Promote Your Etsy Shop



p.s. If you are just about to open an Etsy shop, open it through my link here and we both get 40 free listings!

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