In 2025 I decided to amp up my blog posting. I chose to do that by posting a new freebie every single day. For the whole year. I did it. But I'm not doing it that way again!
In 2026 I opted to become a more well rounded blogger and started posting different types of content. Like this. Sharing my opinion. Just in case anybody cares. But I'll post other stuff too (I'll be expanding my content later in the year, stay tuned).
Then I came across a headline. Blogging is dead. Great.
Except it isn't. Apparently it's a recurring myth that pops up every time a new platform dominates the social space with a different kind of tech. Think youtube, tiktok etc. Thankfully blogging and blog platforms are very much alive and thriving. So maybe I’m not out of sync after all.
And according to the stats, 77% of internet users still read blogs. Yay, that'd be you! Congrats.
It got me to thinking though. Why has it taken me so long to commit to a blog. I've dabbled. But not seriously. Oh dear, maybe I'm dabbling again and it's still not serious. Time will tell I guess.
Everyone, and I mean everyone, keeps saying "you need to be on youtube". That's where it's at. That's where the money is. Nothing else works. yadayadayada. w.h.a.t.e.v.e.r.
Maybe I'm out of touch, behind the times, old fashioned. Or maybe I'm just rebellious... anti-establishment. Or... maybe I think more like this guy Kurt does...
The arts are not a way to make a living. They are a very human way of making life more bearable.
Kurt Vonnegut
So why am I writing about this? Actually I have no idea, other than that the aforementioned headline and corresponding argument for it really bugged me and I felt it needed correcting.
Blogging, old style, is what feels comfortable and fun for me right now. Blathering on about the thoughts in my head and possibly wasting your time as you read it. If you're still here though, thank you for your time. I appreciate you showing up. Truly.
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And on that note, a few guesses on who the 23% are that use the internet and never read blogs?
1. The Headline Skimmers
These are people who read just enough to be confidently wrong. They don’t read blogs, they read titles, vibes, and maybe a bolded sentence or two. “I didn’t read the article but I feel like I get it.”
2. The Comment Section Scholars
Why read a full post when you can absorb pure, unfiltered chaos from the comments? They treat YouTube comments as primary sources of knowledge and TikTok replies like peer-reviewed journals.
3. The ‘Can You Make This a Video?’ Crowd
Reading? In this economy? If it’s not a 30-second TikTok, a YouTube explainer with jump cuts every 2 seconds, or someone pointing at floating text… they simply will not process the information.
4. The “I’ll Just Ask AI” Minimalists
Why read a thoughtfully written 1,500 word blog post when you can ask a chatbot and get a summary with a bulleted list and zero emotional nuance. Context is optional.
5. The Serial Scrollers / Never Clickers
They see blog links. They respect blog links. They will absolutely not click blog links.
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In a nutshell, the other 23% aren’t avoiding blogs… they’re avoiding effort, context and occasionally reading itself. But mostly? They’re just consuming blog content rebranded, repackaged, and spoon-fed somewhere else; with better lighting and a trending soundtrack.
The kind of people who pay for university and then get chatgpt to write their papers for them. Cause that's a strategy that will get you far in life.
Please, read blogs. Not just AI summaries. At least sometimes.
And hey, let me know by commenting, do you prefer to read blog content here, or in your inbox?
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